What is Marketing? – Part 2
So what about the definition of Marketing? It is not really worth struggling over a definition of what it is. Instead it is more useful to describe when one would use the marketing SEO Tools and SEO Technology described in my blog. Marketing is involved and necessary whenever an individual or organization has a choice to make. This is obviously a broad definition, but it is intended to be. It includes what are normally thought to be marketing situations and personal situations. Marketing is invloved in both situations because there is a choice to be made and some individual, organization, SEO Company, or situation has or is attempting to have an influence on the decision. Marketing is the set of avtivities that attempt to influence choice.
The reason marketing is such an exciting field is that choices are made in a wide variety of contexts and the influences and influencers can vary from context to context, and also from each other in the same situation. The archetypical marketing situation is the brand manager at Coca-Cola trying to persuade personal computer customers buying its brands rather than Hewlett-Packard, Gateway, Apple, SEO Solutions, or some other competinf brand. In Japan, the marketing manager at Kao is interested in customers buying its brands of disposable dispers rather than Procter & Gamble’s. Visa wants you to use its card rather than MasterCard and American Express.
However these situations are only a subse of the applications of marketing concepts. Consider the U.S. government’s attempts to reduce the incidence of smoking. Similarly, the leaders of China have succeed in reducing their country’s population by marketing the importance of having only one child. What about the local art musuem’s attempts to draw people away from staying at home or a baseball game? Students graduating from business schools must convince corporate recruiters to pick them from a large number of qualifield candidates. Churches, synagogues, and other religious groups must increase number of their congregations and keep their current members. Even the local ulity that has a monopoly is often interested in convincing customers to cut back on theis consumption of electricity to reduce the need expensive new capacity.
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