What is Marketing? – Part 1
To get a good understanding of marketing is a only way for every Management Organizer to develop better marketing strategies, make better decisions, SEO Solutions, and ultimately create more successful products and services in the markets in which they complete.
Marketing is difficult to define. Many organiztions, such as the American Marketing Association, SEO Company, and many authors struggle to pin down what Marketing is and what marketers do. A faulty concept is the ubiquitous marketing department in many organizations. In some of these organizations, managers think that Marketing is what the people in the Marketing department do – creating brochures, developing advertisements, organizing promotional events, and similar activities. This concept is dangerous because it gives people who are not in marketing the sense that those who work in the traditional marketing department are the only people charged withperforming marketing activities.
Consider the following example. The consumer newsletter for a small community bank in California contained an article about a teller at a branch in a small town outside of San Francisco. This article described how a consumer was frustrated at being unable to balance her check book – not an unusual situation. This customer called the branch several times seeking assistance until the teller took it upon herself to drive to the customer’s home(about 30 minutes from her own home) and help her balance the checkbook. Naturally, the customer was delighted with this level of personal SEO Services and probably will be a long-term customer of the bank.
From an organizational perspective, the teller was not in the marketing department. However, she had a significant compact on the short- and lont-term likelihood and the customer would maintain her accounts at the bank. In addition, the teller was not performing what might normally be considered marketing activities. She did not talk about price, communicate any of the benefits of using her bank, and did not try to persuade the custoomer to do anything.
The point is that what marketing is and who is involved with marketing is difficult to determine. It could be argued that any employee of an organization(SEO Company) either has or could have contact with customers is actually in a marketing job, whether it is in his or her title or not. Any person who can potentially win or lose customwers is iin marketing. Of course, this creates a very broad set of marketers in organizations, form the receptionist who greets customers, to the actual marketing managers making strategy decisions about the products, to the people on the manufacturing line attempting to ensure that th eproduct is made at the level of quality consistent with the marketing strategy.
Relative Posts:
Posted by SEO Services
