India’s impact has been difficult. With 1 billion people, it has the potential to have the kind of impact that Chian has had. Different government and economic systems ans culture have made India’s contributions to the global economy uniques.
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The largest impact and the one with the most visibility is outsourcing. India has successfully built companies that handle computer programming, customer services, brain scan analyses, tax preparation, and a number of other processes remotely. The high education level, low wage rates, and English language capabilities combined with 21 century information technology have made India a global outsourcing powerhouse.
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India has been for some time a significant market for consumer goods, particularly inexpensive, frequently purchased products such as shampoo, soap, etc. However, with the growth of the middle class due to the increased jobs available from outsoourcing and other industrial growth, India has also started to become a significant market for automobiles, consumer durables, financial products, and other, more expensive goods.
India will continue to grow in importance as a consumer market. The high level of education and the quality of its engineers may ultimately create a source for technological innovation as well.
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Is the 21 century China’s era? Like Japan in the late 1980s-early 1990s, the world is looking to China as the next emerging global economic power. Just a few of the areas in which China is having impact are:
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China is potentially a monstrous market. With 1.3 billion people and a fifth of the world’s population, it has 20 percent of the world’s cell phone users ans consumers 35 percent of the world of the world’s cigarettes, 51 percent of the world’s pork, and one-third of the world’s fish.
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As stated in a 2004 magazine article, the three scariest words in U.S industry are “The China Price”. Due to low wages, CHina can undercut the prices of most of the rest of the world’s companies.
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China has just began to become a buyer of major global brands. In 2004, the Chinese computer manufacturer lenovo bought IBM’s personal computer division and its well-known Thinkpad brand. In mid-2005, the Chinese appliance company Haier bid over $1 billion for Maytag and CNOOC, China National Offshore Oil Corporation, bid nearly $20 billion for Unocal.
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Traditionally, in most of the world, consumer products companies have used TV advertising as an seo solution to reach large numbers of consumers efficiently. This worked for many years. However, a number of factors have changed the environment of any seo sompany:
- Rising prices of traditional media:
The cost to reach 1,000 households, a common way to price advertising (also known in the advertising industry as CPMs), has increased from $7.64 in 1994 to $19.85 in 2004.
- The loss of control of when and if ads are seen:
The rise of digital video recorders with about 8 percent penetration in the united states has resulted in 2 pecent all ads skipped by households.
- The internet has continued to increase in popularity:
The internet has continued to increase in popularity as a medium to reach households that are spending more and more time online. Likewise, the use of other media and electronic devices has fragmented viewing audiences.
- This fragmentation has resulted in the number of households watching TV
Although the U.S. population is increasing, the fragmentation has resulted in the number of households watching TV in the prime time period declining precipitously.
Young audience, particular those in the 18-24 year age bracket, are becoming increasingly difficult to attract to TV as they spend more time both online and using video games. They also multitask by often listening to CD or MP3 devices, watching TV, talking on the telephone, and reading at the same time.
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Here are seven issues represent such fundamental change that they have created ripple effects across many aspects of marketing. As a result, the implications of the following issues permeate this textbook:
- The dramatic increase in the adoption of and investment in information technology by seo company and members of discription channels.
- The increased adoption of interactive marketing.
- The impact of the two largest contries, China and India, on business and marketing of seo solutions.
- The importance of customer relationship-building and maintaining customer database.
- The challenge of communicating in an environment characterized by decreased use of television and increased use of alternative media.
- The increased pressure on senior marketing management to establish the Return on Investment (ROI) of marketing activites.
- The new era of customer power.
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My last posts: What is Marketing Plan? , Planning hierarchy , Planning Sequence and Marketing Plan Summary have introduced a lot about the marketing plan.
We can see that the overall purpose of the marketing plan is to enable the marketing manager to stay in touch with the three key parts of the business environment crucial to his or her success: customers, competitors, and factors outside the control of both customers and competitors, and factors outside the control of both customers and competitors.
By doing this, the manager should be able to adapt the marketing strategies to changes in customer tastes, competitor strategies, and external factors such as exchange rates, seo solutions or global politics. That is the theory, at least. In practice, however, the problems facing a marketing manager and a particular product or brand cannot be solved so easily.
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Here is a basic outline of a typical plan:
- Executive summary
- Background assessment
- Historical appraisal
- Situation analysis
- Planning assumptions
- Marketing objectives
- Marketing strategy
- Marketing programs
- Financial documents
- Monitors and controls
- Contingency plans
There are three major parts to the marketing plan.
First, the marketing manager conducts a background assessment, the “home-work” part of the plan. In this part, the historical data are collected and updated, often being stored in a product fact book. In addition, the managers analyzes the current competitive, customers, seo company and category situation and determines how the firm’s capabilities match these three external elements.Finally, forecasts, estimates of market potential, and other assumptions that must be made about the market environment are collected and put into a section called the planning consumptions.
The second major part is the strategy section, which is composed of the product’s or seo service’s objectives, the marketing strategy itself, and the implementation of the strategy.
Finally, the plan includes the financial implications, the monitors and controls used to access the progress being made toward the plan’s objectives, and contingency plans.
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